
Claud is here to help
you with business
strategy + effectiveness...
Book a call if you want help with your business strategy and personal effectiveness to help you achieve success the right way.
Claud Williams is an award-winning entrepreneur, board member, and executive coach. As a certified coach with over 14 years of first-hand experience as an entrepreneur, he is a driving force in improving an entrepreneur’s business performance as well as their effectiveness as leaders. His company Dream Nation has worked with organisations such as Google, Starling Bank, The Mayor of London office, and Oxford University’s Said Business School to deliver training programmes, coaching, and talks. He has also run the business incubator and accelerator programmes for both Loughborough and Birkbeck Universities. Additionally, he sits on the board of directors for the NHS Trust in Camden and Islington with responsibility for governing the executive team, 2,000+ members of staff, and £152m+ of revenue.
We have found the best
business advisors to help you when
you need it the most!
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AREA OF EXPERTISE.
Claud will help you to:
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Solving business and personal roadblocks;
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Developing comprehensive business strategies and plans;
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How to improve business by becoming a more effective leader;
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How to build and lead effective teams;
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How to plan for the right strategic partnerships.
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MEET CLAUD.

Your Personal
Development
Advisor
If you need help with your business strategy and effectiveness as a business leader, Claud is here to help. Check out his testimonials below!
Learn more about Clauds' experience, how he can help you and the sessions he has available...
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BOOK A SESSION.
1 HOUR SESSION
£150.00 per session
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This is a 1-hour deep dive into a current problem or challenge you are facing in your business or professional life. Using the GROW performance model, 14 years of business experience and psychological insights, Claud will bring a fresh perspective to find a new solution.
During a 1-hour Personal Mastermind Session with me, you can expect to leave with:
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A clarity on challenges you are facing;
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A series of options for potential solutions;
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A clearly crafted goal and timeline to commit to;
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An expert perspective to analyse business and performance problems.
2 HOUR SESSION
£285.00 per session
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This is a 2-hour planning session designed to help you develop a project execution plan for your long and short-term goals. During the session you will explore your objectives, craft goals, develop project times and prioritise actions. It is recommended to do this as your first session to make the most of your executive coaching experience.
During a 2-hour Strategic Planning session with me you can expect to leave with:
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A deep analysis current strategic objectives;
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A tactical overview of your long and short term goals;
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A project plan and execution roadmap.
EXECUTIVE TRANSFORMATIONAL
PROGRAMME
£800.00 for 6 sessions
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This is a highly personalised programme consisting of 6 x 1-hour long sessions designed to significantly improve your self-awareness, increase confidence, enhance decision-making, effectiveness, and strategic thinking.
You will receive:
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Psychological profiling with the GC index
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Skills audit
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Strategic planning and goal assessment
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Performance coaching
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Goal accountability
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Communication Training
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EQ Training
By the end of the programme, you will have the skills, resources, and support you need to transform your personal effectiveness, realise your goals and operate at the highest levels of performance. NOTE: The remaining 5 x 1-hour sessions will be scheduled on your first call.
SELECTIVE BUSINESS ROADMAP SESSIONS
£1,550.00 for 6 sessions
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A programme consisting of 6 x 1-hour sessions designed to help entrepreneurs assess and plan for all key areas of their business. Claud will teach you fundamental strategies, best practices and help you build actionable plans for your business through practical exercises. By the end of the programme, you will have a personalised business manual, giving you full confidence in your ability to execute your vision and company strategy.
For the Selective Business Roadmap programme, you will be able to select 5 areas of the business to focus on. At the start of the programme you will be given a comprehensive business assessment to understand your companies current strengths and weaknesses, which will be used to make recommendations on which areas to focus on.
Areas of business to select from include:
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Defensibility
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Brand and Communication
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Team Audit
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Customer Profiling and Relationships
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Industry Awareness
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Risk Management
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Strategic Partnerships
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Financial Modeling
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Resource Management
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Distribution Channels
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Key Performance Indicators (KPIs)
COMPREHENSIVE
BUSINESS ROADMAP
£2,500.00 for 11 sessions
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A programme consisting of 11 x 1-hour sessions designed to help entrepreneurs assess and plan for all key areas of their business. Claud will teach you fundamental strategies, best practices and help you build actionable plans for your business through practical exercises. By the end of the programme, you will have a personalised business manual, giving you full confidence in your ability to execute your vision and company strategy.
The areas of business covered include:
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Defensibility
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Brand and Communication
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Team Audit
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Customer Profiling and Relationships
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Industry Awareness
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Risk Management
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Strategic Partnerships
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Financial Modeling
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Resource Management
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Distribution Channels
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Key Performance Indicators (KPIs)
TESTIMONIALS
"My first coaching session was amazing - it was not only very engaging and but practical, I left the session with practical actions that I could immediately start executing on. Claud's coaching style is great and warm, despite being a virtual session it felt quite comfortable and I was able to share personal thoughts and ask questions comfortably. It was quite an interactive session with useful observations being shared throughout the session. In all, I was able to leave my first hour session with 2 specific goals to work on, 13 priority areas and key observations on areas of personal development which has expanded my self-awareness. Overall , I enjoyed the session and found it very helpful. I would recommend!"
Shedzi Ayuba
"The coaching sessions have truly changed my mindset and life as a whole. I was skeptical to the process and impact of coaching beforehand but I can honestly say the application of what I learned from the coaching sessions with Claud are easily applicable to everyday life. Beyond that, I feel more confident in making decisions which serve me without feeling guilty. I feel more equip in processing challenges and I'm always encouraged resolve any challenges and explore different areas of my life for myself (with gentle guidance from Claud of course). Claud does a great job of creating a safe space, I never feel judged and through the sessions have explores vulnerable and sensitive areas such as shame and its impact in my life. For the first time in a long time, I feel as though I'm on a journey of healing and improvement within my life; one in which I can discover the tools necessary to solve personal and professional problems whilst simultaneously finding my authentic self."
Batseba Asefaw
"Claud was our business mentor for over a year, and he helped us out tremendously.
Having a start-up is tough, but it is made a lot easier by having someone on your side advising you along the way, helping you step back and reflect on the overall business strategy and goals. Having a start-up can be lonely because at some moments it can feel like you are by yourself(s) against the world, having someone on your side to understand the challenges and help you overcome them can make it a much more pleasant experience. Having a start-up is exciting, and we would not have so much progress without support from Claud."
Strike UX