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London Borough of Lewisham

Learn more about our past and present Hustle+Heels programmes designed and delivered for London Borough of Lewisham business communities 

Our Services

Turnpike Lane Programme

A three month pilot programme of support for independent retail, hospitality and service businesses based on Turnpike Lane. A target of supporting 10 businesses with 121 support was successfully achieved back in 2019. The support was delivered instore and support with and action plan. 


A twelve month COVID-Recovery Business support Programme support High Street businesses in Muswell Hill, Stroud Green and Bounds Green to reopen and build-back post-pandemic. Launched in 2020, fifty-two businesses received 121 support completing the programme with tailored step-by-step action plans.

Haringey Business Support Programme 1

A 2.5year programme designed for High Street and Industrial businesses in Tottenham, Wood Green and Greens Lanes that launched in November 2021. 250 businesses and startups successfully completed the programme 6 months ahead of schedule. 35 jobs have been created so far and 70 safeguarded. 

Haringey Business Support Programme 2

Due to the success and popularity of HBSP1, Haringey Council commissioned and 1.5 year extension to ensure Businesses Boroughwide and access the support. From November 2023 an additional 90 startup, small and growth-potential businesses will be targeted for support until 2025.


The Challenge

Home to over 10,000 enterprises, predominantly small to micro-sized, Lewisham boasts a diverse business community with 70% independent ownership, two-thirds of which are Black, Asian, or Minority Ethnic proprietors. Despite a stable number of enterprises since 2019, the need to invigorate the local economy, generate substantial employment, and attract inward investment was paramount in their Strong Local Economy Strategy.

The Solution:

To catalyse this economic rejuvenation, Lewisham Council turned to Hustle+Heels, commissioning bespoke marketing and design guidance specifically tailored for the borough's unique business composition. This collaboration was a strategic component of the council's broader initiative to stimulate local commerce, facilitate job creation, and draw fresh investment into the area.

The Results:

This partnership has been instrumental in providing Lewisham-based businesses with the tools and insights necessary to navigate an increasingly complex commercial landscape. By leveraging targeted marketing and design expertise, companies have been empowered to enhance their visibility, appeal, and competitive edge. This initiative is not just about immediate growth; it's a long-term investment in the community, aiming to secure sustainable prosperity, foster 4,000 new jobs, and solidify Lewisham's standing as a vibrant, attractive hub for both current and prospective businesses.


"Very helpful - it's great to hear myself speak on behalf of the business and find ways to brainstorm and add further value."

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