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British Library Kickstart your Business

Learn more about our past and present Hustle+Heels programmes designed and delivered for the British Library Business & IP Centre.

Our Services

Turnpike Lane Programme

A three month pilot programme of support for independent retail, hospitality and service businesses based on Turnpike Lane. A target of supporting 10 businesses with 121 support was successfully achieved back in 2019. The support was delivered instore and support with and action plan. 


A twelve month COVID-Recovery Business support Programme support High Street businesses in Muswell Hill, Stroud Green and Bounds Green to reopen and build-back post-pandemic. Launched in 2020, fifty-two businesses received 121 support completing the programme with tailored step-by-step action plans.

Haringey Business Support Programme 1

A 2.5year programme designed for High Street and Industrial businesses in Tottenham, Wood Green and Greens Lanes that launched in November 2021. 250 businesses and startups successfully completed the programme 6 months ahead of schedule. 35 jobs have been created so far and 70 safeguarded. 

Haringey Business Support Programme 2

Due to the success and popularity of HBSP1, Haringey Council commissioned and 1.5 year extension to ensure Businesses Boroughwide and access the support. From November 2023 an additional 90 startup, small and growth-potential businesses will be targeted for support until 2025.


The Challenge

The British Library's Business & IP Centre National Network is at the forefront of fostering entrepreneurial innovation across the UK. However, between 2018 and 2021, they faced the critical task of nurturing over 2500 nascent ideas into viable businesses, particularly from individuals in under-represented communities.

The Solution:

To navigate this challenge, the British Library astutely commissioned Hustle+Heels in delivering the Marketing facet of the "Start-ups in London Libraries" (SiLL) project, a £3.74m initiative spanning three years. This strategic partnership leveraged the rich resources and business acumen inherent in public libraries across ten London boroughs, spearheaded by the Business & IP Centre (BIPC).

The Results:

The SiLL project's resounding success crystallised in the creation of a thriving entrepreneurial ecosystem, prompting the British Library to entrust Hustle+Heels with their latest endeavour: "The Kickstart Your Business" programme. Funded by JP Morgan, this initiative, running from January 2023 to December 2025, aims to galvanise 3100 pre-start and fledgling entrepreneurs, infusing vitality into local and broader London economies. Our concerted effort prioritises equipping London's aspiring business founders, especially from under-represented groups, with the necessary knowledge, skills, resilience, and networks, thereby mitigating the hurdles they encounter and paving the way for prosperous business ventures.


"Really informative session. The trainer is engaging and vibrant. I loved how interactive he made it. Definitely worth attending."

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