So, I recently put out a post asking the community on Instagram: “What are your business goals for 2020?” and after just a short time the post had reached almost 1,000 people and we had over 40 comments from business owners talking about what they wanted to achieve in 2020.
The end of a year and the start of a new one is always an interesting time. We tend to look back on what we’ve achieved in the last 12 months and depending on how things went we will either beat ourselves up about everything we “failed” to do, or celebrate all of our “achievements”. But quite often, its stops there. One extreme or the other. This blog post is about having a balanced view of the past, which will inform the next 12 months of your business with the use of business goals to push you in the right direction.
Look back, in order to move forward
I want to challenge you to look back on the past year and pick 10 stand out moments: 5 moments when things went as you planned and 5 moments in your business journey when things went horribly wrong. With the things that went well, identify as many aspects and strategies which you can replicate in 2020. You’ve tried it, you’ve tested it, you know it works so why not use it again?! You’ll find that using tried and tested strategies is a great way of making an impact with your audience. It will also create a level of consistency for your brand which will help to make you stand out as a professional. For example, if you sell skin care products and you found that your posts with the most clicks through to your store were those posts of people enjoying your products (not just the product itself) you know you need to capture an