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6 Pillars of Marketing Success

I hope the year has been good to you so far! But regardless of how your year has started, in this post I want to introduce a topic that could make all the difference to the rest of your year, ‘Marketing strategy’. Now bear with me, I know strategy isn’t the most riveting of business topics, but lack of strategy is one of the key reasons many businesses fail to grow – so address it we must. Here’s the thing, when it comes to starting and growing a business most people understand that marketing is a crucial part of business success, and that’s spot on! But where most small businesses and start-ups miss the mark is where they start. Most begin with a website, social media or perhaps an event,

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