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Selling the Idea of your product, or service

As you know, in business, there is one group of people that are super important to making your dream come to life: your customers. But often we go into business with a passion for something, having knowledge in that area, but having to figure all the other bits out along the way. We have teamed up with lean start-up expert Mark Elliott to find out more about one of those areas so that you can build your sales strategy effectively using tried and tested processes to engage customers and generate a sustainable income. Hear what Mark has to say about selling to customers: "There is a view that you need a fully finished, fully polished, market ready product before you can sell to customers. It’s

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