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How the MAYA principle can help you in business.

Have you ever noticed the subtle, yet noticeable changes in the shape of the Coca-Cola bottle over the years? Distinctive, but always current. As the bottle changes, even without the label, you'd still recognise it for what it is - Coca-Cola. As your business grows and your products evolve, you want to take your customers with you on a similar journey and you want them to recognise your product or brand even as you grow and develop. But how do you do it in a way which isn't too fast, but is innovative enough to catch their attention? Using the MAYA principle, that's how. MAYA stands for Most Advanced Yet Acceptable and is a term which was coined by industrial designer Raymond Loewy also know

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