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BelEve Youth Charity

Learn more about our past and present Hustle+Heels programmes designed and delivered for BelEve Youth Charity. 

Our Services

Turnpike Lane Programme

A three month pilot programme of support for independent retail, hospitality and service businesses based on Turnpike Lane. A target of supporting 10 businesses with 121 support was successfully achieved back in 2019. The support was delivered instore and support with and action plan. 


A twelve month COVID-Recovery Business support Programme support High Street businesses in Muswell Hill, Stroud Green and Bounds Green to reopen and build-back post-pandemic. Launched in 2020, fifty-two businesses received 121 support completing the programme with tailored step-by-step action plans.

Haringey Business Support Programme 1

A 2.5year programme designed for High Street and Industrial businesses in Tottenham, Wood Green and Greens Lanes that launched in November 2021. 250 businesses and startups successfully completed the programme 6 months ahead of schedule. 35 jobs have been created so far and 70 safeguarded. 

Haringey Business Support Programme 2

Due to the success and popularity of HBSP1, Haringey Council commissioned and 1.5 year extension to ensure Businesses Boroughwide and access the support. From November 2023 an additional 90 startup, small and growth-potential businesses will be targeted for support until 2025.


The Challenge

BelEve, dedicated to the growth and empowerment of girls and young women aged 8 to 22, identified a need for focused entrepreneurial guidance within their demographic. They sought to equip these young women with the skills necessary to either breathe life into nascent business ideas or fortify existing ventures, thereby fostering both independence and confidence.

The Solution:

Embracing this challenge, BelEve engaged Hustle & Heels to craft and execute a specialised 12-week Incubator Programme, aptly named "BelEve in Her Side Hustle." This initiative was meticulously structured to serve as a crucible for entrepreneurial aspiration, where participants aged 16-21 could acquire, refine, and implement business strategies under expert supervision.

The Results:

The "BelEve in Her Side Hustle" Incubator not only illuminated the path to entrepreneurship but also instilled the requisite skills and knowledge these young women needed to navigate it confidently. By providing a robust support framework for their ideas, the programme has played a pivotal role in shaping self-sufficient, empowered businesswomen ready to etch their marks on the world, celebrating each milestone along their entrepreneurial journey. This initiative underscores BelEve's commitment to inspiring young females, enabling them to envisage and attain their fullest potential.

Participant Feedback…

"After every session, I gain a new sense of validation towards my business concept and feel equipped to approach new levels of development."

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