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The London Borough of Waltham Forest (LBWF)

Learn more about our past and present Hustle+Heels programmes designed and delivered for the London Borough of Waltham Forest business communities. 

Our Services

Turnpike Lane Programme

A three month pilot programme of support for independent retail, hospitality and service businesses based on Turnpike Lane. A target of supporting 10 businesses with 121 support was successfully achieved back in 2019. The support was delivered instore and support with and action plan. 


A twelve month COVID-Recovery Business support Programme support High Street businesses in Muswell Hill, Stroud Green and Bounds Green to reopen and build-back post-pandemic. Launched in 2020, fifty-two businesses received 121 support completing the programme with tailored step-by-step action plans.

Haringey Business Support Programme 1

A 2.5year programme designed for High Street and Industrial businesses in Tottenham, Wood Green and Greens Lanes that launched in November 2021. 250 businesses and startups successfully completed the programme 6 months ahead of schedule. 35 jobs have been created so far and 70 safeguarded. 

Haringey Business Support Programme 2

Due to the success and popularity of HBSP1, Haringey Council commissioned and 1.5 year extension to ensure Businesses Boroughwide and access the support. From November 2023 an additional 90 startup, small and growth-potential businesses will be targeted for support until 2025.


The Challenge

The economic fabric of the London Borough of Waltham Forest, comprising 94.2% micro-businesses and 4% small enterprises, unraveled under COVID-19's duress. Their Business Impact Survey painted a grim picture: nearly half of the businesses experienced a staggering 91%-100% plunge in revenue, leading to operational disruptions, compromised mental health, widespread furloughs, and an uncertain future.

The Solution:

Determined to stem this crisis, Waltham Forest Council recognized the need for a robust, multifaceted intervention. They enlisted our consultancy's expertise to architect and deploy a comprehensive support program tailored to the diverse needs of their business community. Our collaborative initiative aimed not just at immediate survival but at equipping businesses to pivot strategically toward sustainable recovery and growth.

The Results:

Our bespoke program embraced businesses at all stages — from pre-start and fledgling ventures to established firms — offering them a lifeline in these turbulent times. By providing accessible, targeted assistance, we've helped companies navigate the storm of COVID-19's economic fallout. This partnership underscores Waltham Forest Council's unwavering commitment to its local economy, empowering businesses to weather current challenges and emerge more resilient and adaptable in the face of any future uncertainties.

Participant Feedback…

"Moving towards launching my business and the information provided has been very helpful."

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