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Branding

Made Simple

Brand Identity

Figuring out your brand identity can be tricky. Watch this video to find out how to create an authentic brand identity to win your customers over.

TURN ON THE SOUND ^

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Your Task

Ask 5 people that do not know your business to tell you their initial thoughts on your logo or website. List down three areas of improvement that they provide feedback on and make changes accordingly. Repeat the process until you feel you have got it right.

BRAND STRATEGY

Building a brand strategy will direct you to where you need to take your business and ensure you stay on track. Watch below for your guide on how to build a focused brand strategy.

YOUR TASK

Complete your brand strategy using the template provided.

MISSION VS VISION...

​The two are linked, but here is a reminder of the slight difference between the two. 

Think of your MISSION  as the WHAT: what your company wants to achieve, who you want to help, and why. Think purpose, focus, and goals. This is short term (what you want to do in the next one-three years). 

Then, consider your VISION as the HOW, explaining how you are to achieve your mission and what direction you will take to get there. Think, impact and direction. This is a long-term look at where you want to be in the future, having fulfilled your mission. 

Your mission statement is the journey you will take to reach your vision.​​​​

BRANDING GUIDELINES

In this video, we will take a look at a set of brand guidelines and what is included to help you create your own.

TASK…

Complete your own brand guidelines using the template provided.

BRAND PRESENCE

Building a brand strategy will direct you to where you need to take your business and ensure you stay on track. Watch below for your guide on how to build a focused brand strategy.

Community

testimonials...

AYOLA BECKFORD

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ASPIRING BUSINESS OWNER

I am so grateful for the online content. Because of work commitments and being based in the midlands, it's not always easy to attend offline events so thank you ladies.

JANINE GEORGE

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ATHLETE &

FITNESS INSTRUCTOR

A comfortable place to have judgement-free business conversations.... I have also
been able to make some great connections and feel it has really helped the wider
start-up community as a whole.

 

@janinegeorge_

NICOLE MARIE

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CONTENT CREATOR

It’s a concept that I tell people about, it’s great for representation in business.


…Attending the masterclass, was mind-blowing with all the information I was able to
take away.

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