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PR

WEEK 1

WHAT PR IS AND WHAT IS NOT

In this video we explore what PR actually is and how you can start to get people looking at you... for free. 

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Your Task

Your task for week 1 of the PR mini-course is to download the PESO Model and PR Channel Template and make a list of the channels you could utilise to generate awareness.

WEEK 2

CRAFTING NEWSWORTHY STORIES

In this video we explore everything you need to know about crafting newsworthy stories about your brand. People buy from people they know, like and trust and telling your story will to build a trustworthy brand.  ​

YOUR TASK

Download the templates provided, identify ways to generate awareness and craft your PR story using the 4 C’s of story-telling.

WEEK 3

STRATEGIC PLANNING FOR PR

In this video, we explore the strategic planning process, we look at the key performance indicators (KPI’s) and also how to track your progress.  

TASK…

Download the template provided and use the tools to establish your very own PR Strategy.

WEEK 4

CREATING A PRESS RELEASE

You can't do it alone, get the press to help you and find out how to create an engaging press release in this final video series. 

YOUR TASK

Practice writing a press release with the template provided and search #journorequest to see the type of stories journalists are looking for at the moment.

Community

testimonials...

AYOLA BECKFORD

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ASPIRING BUSINESS OWNER

I am so grateful for the online content. Because of work commitments and being based in the midlands, it's not always easy to attend offline events so thank you ladies.

JANINE GEORGE

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ATHLETE &

FITNESS INSTRUCTOR

A comfortable place to have judgement-free business conversations.... I have also
been able to make some great connections and feel it has really helped the wider
start-up community as a whole.

 

@janinegeorge_

NICOLE MARIE

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CONTENT CREATOR

It’s a concept that I tell people about, it’s great for representation in business.


…Attending the masterclass, was mind-blowing with all the information I was able to
take away.

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