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Selling the Idea of your product, or service

As you know, in business, there is one group of people that are super important to making your dream come to life: your customers. But often we go into business with a passion for something, having knowledge in that area, but having to figure all the other bits out along the way. We have teamed up with lean start-up expert Mark Elliott to find out more about one of those areas so that you can build your sales strategy effectively using tried and tested processes to engage customers and generate a sustainable income.

Hear what Mark has to say about selling to customers:

"There is a view that you need a fully finished, fully polished, market ready product before you can sell to customers.

It’s not true.

If you have got a fully finished, fully ready, fully polished product you can certainly sell it. That’s true.

Before that, you can sell your product. Don’t let anyone tell you otherwise.

But you will need customers to believe that your product solves a problem that they recognise and that you have a solution for it, at the right price.If you have an idea or a product prototype, what you need to have in place in order to sell your product depends on what you want.

What do you want right now? Do you want the money from that purchase? Money for development or for pocket money?

More likely you really need to find out something:..."

Read Mark's full article here.


Click here for the free download, giving you 5 new ways of generating sales.


A business is about more than just sales, you need to make sure the other elements of your idea are also on point because a great sales strategy alone will not lead to success. Click here to join the H&H Membership programme to build the other areas of your business up too.

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