How the MAYA principle can help you in business.

May 9, 2019

Have you ever noticed the subtle, yet noticeable changes in the shape of the Coca-Cola bottle over the years? Distinctive, but always current. As the bottle changes, even without the label, you'd still recognise it for what it is - Coca-Cola.


As your business grows and your products evolve, you want to take your customers with you on a similar journey and you want them to recognise your product or brand even as you grow and develop. But how do you do it in a way which isn't too fast, but is innovative enough to catch their attention? Using the MAYA principle, that's how.


MAYA stands for Most Advanced Yet Acceptable and is a term which was coined by industrial designer Raymond Loewy also known as "The Father of Streamlining" and "The Father of Industrial Design".


Loewy thought:


“The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.”



To a large extent this is right and as business owners it makes sense for us to operate with this in mind when we are thinking about changes we want to make to a product, service or design feature of our business.



To be honest, this logic rings true even when thinking about personal development. Let’s think about it. If you are thinking about